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Deus ex Machina é um passo maior do que uma marca: é uma cultura.

As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

We’ll see you out there!

In 1920 one family took a risk to bring craftsmanship and innovation to headwear. It was a gamble on a Gatsby that led them to baseball.
Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA'S designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.
In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.